Primavera Sound — Gonçalo Monte

PROFILE
goncalojdomonte@gmail.com
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LinkedIn

I'm a multidisciplinary designer from Portugal, based in New York. I work across UX/UI, branding, and visual storytelling, with a focus on clarity, emotion, and purpose. With a background in both design and tech, I care about crafting experiences that feel thoughtful, intuitive, and human.

CONTACT

Education

MFA, Design and Technology
Parsons School of Design, The New School
August 2021 - May 2023
New York, NY, US

BA, Design
IADE, Universidade Europeia
September 2017 - June 2020
Lisbon, Portugal

Employment

Soda
Digital & Product Designer
2024 - Present
New York, NY

Sprint
Digital & Product Designer
2023 - Present
New York, NY

Parsons School of Design
Part-time Lecturer
2024
New York, NY

Nodd
Digital & Product Designer
2023 - 2024
New York, NY

Skills
& Tools

UX/UI Design
Graphic Design
Interface Design
Editorial Design
Branding
Rapid Prototyping
Content Design
UX Research
Data Visualization

Figma
Illustrator
InDesign
Photoshop
Framer
LiveSurface
Cargo
After Eﬀects
Notion
Slack
Webflow
Google Slides | PowerPoint | Keynote

Clients

RADAR
Lushi
Abelian

Last Updated 25.06.16

PROJECTS

6. Primavera Sound

Redesign proposal for the Primavera Sound 2022 (second weekend) poster and web page: Focus on bold titles, easily readable text, and color contrast.

Design Prompt

Design for two distinct media: a larger-sized poster and a simple website. Explore concepts such as grid and typographic scale, while emphasizing the hierarchy of information. The website component introduces additional design challenges, requiring to create interactive elements to enhance user engagement and consider spatial and temporal aspects. While optional images can be incorporated, it is essential that both the poster and website prominently feature typography, allowing for various styles such as informative, expressive, experimental, or any other desired approach.

Proposal

According to the prompt, I proposed a redesign for the poster promoting the second week of the Primavera Sound festival in Barcelona. The color palette was inspired by the existing one but displayed in a more creative and dynamic manner, with a particular emphasis on contrast with the typography. Additionally, there was a focus on making the information accessible, ensuring ease of readability, and providing bold titles to highlight the festival's headliners.

For the website, the focus and goal were to translate the visual elements of the poster into an interface, while maintaining emphasis on bold titles and effective information display.